So what exactly is Search Engine Optimization (SEO)? You have heard the term, but do you know how it helps your business grow? The proper definition for Search Engine Optimization is as follows: The goal is to focus on search engine (Google, Bing, Yahoo etc.) rankings through keyword richness, webpage optimization, and other techniques we like to call the “secret sauce”. The ongoing option keeps your Website content fresh and your Website rising in the rankings on a continual basis.

WHAT ARE YOU DOING TO GET AHEAD? According to an article from “Over the past few years online marketing has grown more competitive, a trend that will continue in 2016. Companies are expected to spend $10 billion more on all areas of digital marketing than they did in 2015. These aren’t the only trends we’ll see in 2016, but they are the ones poised to have the biggest impact. As the old saying goes, “The early bird gets the worm.” Companies should think about how they can integrate these trends into their marketing strategies now, as opposed to halfway through 2016.” Stop being on Page 7, when you need to be on Page 1.